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Textile problem

It is important for brands to understand what to do with production leftovers and unsold items.

2021 upcycling has become the trend of the season, famous brands like: how  Balenciaga  (with their furry "lace fur" coat),  Marni  (remember outerwear, created from pieces of "old" things and fabrics using the patchwork technique), Coach  (reworked bags straight from the 1970s), Miu Miu launched the Upcycled collection, an exclusive capsule of 80 unique dresses cut from vintage garments that have been painstakingly selected from vintage stores and flea markets around the world.

Our world is overflowing with a platy and other types of various rests, for example, an excess of textiles, which are produced by mankind in an already sufficient amount of fabrics, things and other items that can serve us for many, many years. But despite this, we still produce a huge amount of clothing from completely new materials, which has a detrimental effect on the ecology of the Earth. Therefore, rethinking, processing or "second life" of things becomes a vital necessity for our children to breathe clean air, and most importantly, they know how to consciously approach the purchase of things and their processing.  

The project has several key goals:

● drawing attention to the problem of oversupply of textile production;

● popularization of methods of using old things: the upcycling method (reuse of old things) and deadstock (unsold products);

● introduction of new sustainable practices for handling unsold products and materials left over from production and recycling old things

● educational seminars and lectures, the introduction of processing practices into the academic environment by specialized universities to further increase the prestige and improve basic education in Russia.

Values & objectives

  • changes in attitudes towards the recycling of old clothes, popularization of upcycling and deadstock methods;

  • reducing the destructive effect of excess production, reducing greenhouse gas emissions from the fashion industry



There is nothing better in the world than when someone on the team does something well and everyone gathers around him to pat him on the shoulder.

Billy Martin

Elena Luneva


Member of the WiN Russia Coordination Council

Ph.D., Project Manager, Project Office "Development and Implementation of SBI Projects" of the Development and International Business Unit, State Atomic Energy Corporation "Rosatom", Head of the "Ecology and Healthy Lifestyle" direction.

Margarita Starchikova

WhatsApp Image 2021-09-21 at 14.27.24.jpeg

Irina Kupriyanova


Member of the WiN Russia Coordination Council

Leading Engineer of FSBI NPO Typhoon, Head of the Professional Development Department;



Head of Women in Science, WiN Russia

4th year student of the Russian State University of Oil and Gas named after I.M. Gubkin: specialty - chemical technology, laboratory assistant of chemical analysis of the 4th category, member of the student section of the international society of engineers of the oil and gas industry of the Russian State University of Oil and Gas (NRU) named after I.M. Gubkina

You can be here


Curator for patent work WiN Russia

4th year student of the Moscow State Law Academy OE Kutafina, specialty - business law., Trained at the Ministry of Industry and Trade of the Russian Federation., Collaborated with the Public Chamber of the Russian Federation.

Project supported by WiN Russia

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